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When children are satisfied with the results, they can send their customers to a photo booth. It includes tools like a razor, a curler, a blow dryer and a hair-growth tonic for stylists who change their minds. Like other Toca Boca apps, the game is open-ended, with no points to accrue or time to beat. She much preferred the more age-appropriate Toca Hair Salon 2, in which children wash, cut and style the hair of salon patrons. At 10 years old, my niece is above the intended age for the app, but she enjoyed ironing shirts with the swipe of a finger. With the help of my niece, I checked out a few of the company’s apps, including Toca House, in which players do household chores like sweeping, gardening and other simple activities that children often mimic their parents doing. Some apps are also available on Android devices and for Kindle Fire. None of the apps have advertising or in-app purchases, and most cost $3, but some are free.

Toca Boca now has 23 apps, which are aimed primarily at children ages 4 and up. The company, which has offices in San Francisco and Stockholm, hit a milestone in November when it reached 50 million downloads in Apple’s App Store, less than three years after its first product came out. Toca Boca, the Swedish app developer that makes digital products for children, is slowly building a formidable library of apps.